Email Marketing

"Email Marketing is an effective and inexpensive way to reach out to your customer base."

Email Marketing

Email Marketing is an effective and inexpensive way to reach out to your customer base. It offers unprecedented targeting capabilities allowing you to customise messages to appeal to different demographics producing much higher response rates than traditional direct mail campaigns.

However, Email Marketing is only effective if you send messages to known contacts. Given high volumes of SPAM in circulation, email marketing is highly regulated and must be used on an "opt in" basis i.e. where the customer has given you their permission. Therefore, building an "opt –in" email list should be a priority for any business. 

The Email Marketing systems offered by WSI are capable of categorising your customers on just about any criteria. This is important because the more relevant the message, the better chance you have of getting a positive response. We will advise you on how to easily and quickly build this type of capability into your email marketing campaigns.

Customers have on-going buying needs but short memories therefore keeping in contact so that you are uppermost in their mind when the time is right to buy is key. Regular newsletters, promotions and announcements are an ideal way to do this as long as you keep them personalised and relevant.
   
As part of our Internet Marketing services portfolio we offer a comprehensive Email Marketing service, covering everything from Web based email and database systems through to Graphic design, copy writing and full campaign management.

Contact us to learn more about our Email Marketing Services