Email Marketing is an effective and inexpensive way to reach out to your customer base. It offers unprecedented targeting capabilities allowing you to customise messages to appeal to different demographics producing much higher response rates than traditional direct mail campaigns.However, Email Marketing is only effective if you send messages to known contacts. Given high volumes of SPAM in circulation, email marketing is highly regulated and must be used on an "opt in" basis i.e. where the customer has given you their permission. Therefore, building an "opt –in" email list should be a priority for any business.
|The UK has the highest percentage of people online (85% = 53 million), followed by Germany (82% – 67 million), Fance (80% 52 million), Japan (80%, 102 million) and the USA (79% – 244 million)|
|83% of social media users have not completed an intended purchase because of poor customer service and will inform 53 people (compared to 49% and 17 people for those not active on social)|
|The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)|
|Some 167 million people will shop online this year, which will increase to 192 million by 2016 (spending an average of £1,200 per person per year)|