With Paid Search Marketing your text ads are displayed in search engine results when somebody uses the targeted keyword or keyphrase within their search.A fee is paid per click on the advert, the cost of which is determined by the competitiveness of the keyword among other factors.
Paid Search Marketing has a number of benefits:
Your placement is guaranteed – where you rank in the results is tied to the amount you are willing to pay per click
You control the cost – you set the budget per month, which dictates how many visitors you will get to your website
Easy to amend - you can amend the campaign based on the on-going results so that your budget is efficiently managed towards those keywords that generate the best ROI.
WSI will research, set up and manage your campaigns to ensure you get the best possible return (the most clicks) for your money. Pay Per Click advertising is most effective when used as part of an integrated Internet Marketing Strategy.
For Paid Search Marketing to be really effective, each Advert should be targeted to a specific page on your website that corresponds to the keywords used in the advert.
These website pages are referred to as Landing Pages. Performance should then be measured on a regular basis and the campaign adjusted based on the results.
Contact us to learn more about our Paid Search Marketing
|Social commerce sales should total £3.1 billion by the end of this year and are expected to climb to £4.75 billion in 2013 and £20 billion in 2015|
|Some 167 million people will shop online this year, which will increase to 192 million by 2016 (spending an average of £1,200 per person per year)|
|Every month the online population spends equivalent to 4 million years online|
|The UK has the highest percentage of people online (85% = 53 million), followed by Germany (82% – 67 million), Fance (80% 52 million), Japan (80%, 102 million) and the USA (79% – 244 million)|