Social Media Marketing is currently the fastest growing segment of Digital Marketing enabling you to reach out and engage with a vast demographic of potential customers.
It offers many benefits that include: Affordability - there is no need for a huge budget to support Social Media Marketing.
|62% of adults worldwide use social media|
|53% of small businesses use social media|
|23% of Facebook users check their pages more than 5 times a day
|53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook
|Fastest growing segment using social media is 45-54 year olds|
|There are 4 billion views on YouTube each day|
|40% of Twitter users regularly search for products via Twitter|
|17% of online users have uesd social media to obtain a customer service response|
|60% are willing to post about products/services in FB if they get a deal or discount|
|12% of consumers have purchased a product online because of info they found on Twitter|
|91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads|
|The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%)|