Social Media Marketing is currently the fastest growing segment of Digital Marketing enabling you to reach out and engage with a vast demographic of potential customers.

It offers many benefits that include:
Affordability - there is no need for a huge budget to support Social Media Marketing.
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62% of adults worldwide use social media |
| 53% of small businesses use social media | |
| 23% of Facebook users check their pages more than 5 times a day |
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| 53% of Twitter users have been a member for less than a year, compared to just 19% for Facebook
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Fastest growing segment using social media is 45-54 year olds |
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There are 4 billion views on YouTube each day |
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40% of Twitter users regularly search for products via Twitter |
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17% of online users have uesd social media to obtain a customer service response |
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60% are willing to post about products/services in FB if they get a deal or discount |
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12% of consumers have purchased a product online because of info they found on Twitter |
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91% of experienced social marketers see improved website traffic due to social media campaigns and 79% are generating more quality leads |
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The most popular social networking tool for marketing is Facebook – being used by 92%, followed by Twitter (84%), LinkedIn (71%) and blogs (68%) |