Web Analytics gives you information that you can leverage to better understand how visitors are interacting with your website, and how you can dramatically increase your customer conversion rates.
Every website must have business goals and defined objectives. When customers realise those goals, you have conversions. As the website owner, you can use metrics data to encourage visitors to purchase, subscribe, register, make referrals, or accomplish other goals that can be both measured and optimised. Online, almost everything can be measured: unique visitors, clicks, engagement, open rates, conversions, demographics, branding and time spent are just a few examples of the many available metrics.
So how should you determine what to measure? We can show you and help you understand how to turn it into action to improve your bottom line. But analytics isn't just all about you. Competitive data can provide an apples-to-apples comparison of you to your online competitors. WSI can help provide data that enables you to gauge the campaigns competitors are running and how well they work.
You can learn a great deal about who your visitors are and how they interact with your website. Web analytics can tell you how they arrived at your site -– did they arrive via a search engine, follow a link to your site, click on your pay-per-click ad, or type in your website address directly into their browser. You can tell how long they stayed on each page, what pages they viewed as well as from which page they exited your site.
Once you understand visitors' behaviour, you will be able to identify and eliminate navigational obstacles that slow down or prevent visitors from completing the conversion goal. The result will be an improved visitor experience encouraging more conversions.
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|20% would purchase within a social media site|
|Only 10% of marketers are actively monitoring social media ROI|
|On average a global internet user spends 16 hours online (vs 32 hours for USA)|
|The UK has the highest percentage of people online (85% = 53 million), followed by Germany (82% – 67 million), Fance (80% 52 million), Japan (80%, 102 million) and the USA (79% – 244 million)|